Birchbox is on a mission to bring ease and fun to discovering beauty and grooming products. But the mission goes beyond physical products. In this campaign, we uncovered a simple truth: Birchbox is a monthly box of you-time. Your time in front of the mirror can be a powerful reminder to make the most of your time. It's a celebration of self-care and a reminder that "Everybody needs you-time".
Agency: Confidant in Nashville Tennessee
Creatives: Shabazz Larkin, Richard Kluver, Ken Byers
Photographer: Eric Ryan-Anderson
