THE SIX - LEBRON JAMES

THE WORK OF ERIC-SHABAZZ LARKIN

THE SIX - LEBRON JAMES

Lebron James’ SIX released on Halloween

Description

Lebron James’ SIX released on Halloween

Fields

Print, Cut-out, Launch

Date

2009

Other Projects

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Sierra Mist - WIP This is a work in progress for Sierra Mist. Many of the photos here were taken purely as creative inspiration and influence. Art and concepts done in collaboration with Van's General Store. 2014 Advertising
Good Coffee Brand Startup The Good Coffee Brand roasts coffee in an effort to support causes that change the world for the better. Every package sold raises funds for a specific non-profit organization’s efforts to do good.

We only have the highest standards for our coffee. Roasting beans exclusively from the continent of Africa, we are committed to adding currency in the world economy of Good.

The Good Brand is for the social entrepreneurs and hustlers for good that expect the highest quality products and seek the strongest world contribution with every decision they make - right down to the coffee they drink.

Our Packages are made from recycled materials.
Our African Beans are conflict free.
Our Coffee is Fair Trade.
We use no pesticides or fertilizers.
Our profits go to changing the world. 2014 Creative Direction, Entrepreneurship, Packaging
Nokia Lumia Now you can share your annoyingly long stories and exhaustive index of pictures about safaris to Africa in away that doesn't put your friends to sleep. #dobetter
2014 Advertising
SMIRNOFF MIDNIGHT CIRCUS We created the Midnight Circus. A mission to breathe new life into nightlife. A celebration of the newest, most extraordinary spectacles the world has to offer. Partnering with artists like David LaChepelle, Nima Nourizadeh, D-Face, VICE and more all around the globe.

CW - Alexis Reid, Sha Nguyen, Ryan Kutscher 2013 Advertising, Branding, Exhibition Design
NOCTURNAL AWAKENING The Nocturnal Awakening Is About To Begin.
We Invite The Creators, The Curious, The Yearners, All In.
To Make Your Mark On The Night.
With Sound, Flavor, Texture, And Sight.
Let Others Dream, Asleep In Their Bed.
We'll Stay Awake
And Sleep When We're Dead.
The Night Is Our Muse, Our Canvas, Our Clay.
It's Yours For The Making, So Come Out And Play.
Don't Be Afraid To Create Something New.
Go Make The Night
It's Up To You. 2012 Advertising, Art Direction, Creative Direction
FLUFFED & WHIPPED VODKA New Fluffed Marshmallow Flavor and Whipped Cream Vodka Flavored Vodka by Smirnoff.
Featuring: Amber Rose
Photographer: David LaChepelle 2011 Television, Print, Photography
LIQUID SUNSHINE Sierra Mist says it's liquid sunshine. Here are a few tests to see if its true. 2010 Television, Sampling Event, Print
I CHOOSE SMIRNOFF I CHOOSE SMIRNOFF 2011 Wild Posting, Print
NIGHTLIFE EXCHANGE PROJECT On November 12, 2011, 39,000 people in 50 different countries swapped the most original nightlife from around the world. The celebrations included amazing artists and unforgettable performances. Were you there? 2011 Print, Poster Design
THE STRENGTH INSIDE NIKE ACG BOOTS. Outdoor campaign. Key executions, like retail, are hand stitched and raffled off. 2009 Print, Wild Posting, Typography
FIRST WAS HERE Claiming Your Place

nikefirst.com

At nikefirst.com users will be able to view all the firsts happening out there in the world, contribute with their own accomplishments and connect with our athletes.

Three things are happening at this site:

1. We’re showcasing all of our athletes and their accomplishments.

2. We’re collecting and sharing all the content we’re pulling in from our other digital channels.

3. We’re creating a space for users to claim their place in the world and post all the firsts they’ve accomplished. 2009 Web Design, Print, Wild Posting
THE EGO AWARDS THE EGO SHOW - The communication award you really have to work for.
Microsoft wanted to build some buzz around the media and advertising world about its new search engine, BING. So we chose to speak a language that most agencies could understand - Ping-Pong. We held a tournament in NYC, created a smack talk web-site, an iphone app, showed up at Cannes and a host of other activities. 2009 iPhone app, Event, Posters, Award show
THE ANDY AWARDS 2009 Web Design, Call for Entries
LIQUID SUNSHINE SXSW Sierra Mist Ruby Splash Sampling Event - For Sierra Mist's new drink with Ruby Grapefruit, instead of the typical sampling event, we created a multi-scensory sampling experience. Here is a little taste of how it all went down. 2010 Sampling Event, SXSW, Outdoor
Iced Cake & Kissed Caramel Kissed Caramel & Iced Cake Smirnoff 2013 Advertising
FRNK - UK ANTI-DRUG HOTLINE FRANK. 2010 Advertising
HOLD PLEASE. Creature was tired of their whack hold music, so they asked me to make something new. I did this in a few hours. I hope you enjoi. And throw your laptops in the air.

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eric larkin 2011 Creative Direction