THE EGO AWARDS
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CLICK HERE TO SEE VIDEO OF THE EVENT : http://www.dailymotion.com/video/xay3nf_the-egos-ping-pong-tournament-at-sp_sport
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Description
THE EGO SHOW - The communication award you really have to work for.
Microsoft wanted to build some buzz around the media and advertising world about its new search engine, BING. So we chose to speak a language that most agencies could understand - Ping-Pong. We held a tournament in NYC, created a smack talk web-site, an iphone app, showed up at Cannes and a host of other activities.
Microsoft wanted to build some buzz around the media and advertising world about its new search engine, BING. So we chose to speak a language that most agencies could understand - Ping-Pong. We held a tournament in NYC, created a smack talk web-site, an iphone app, showed up at Cannes and a host of other activities.
Fields
iPhone app, Event, Posters, Award show
Date
2009
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Our Packages are made from recycled materials.
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Our Coffee is Fair Trade.
We use no pesticides or fertilizers.
Our profits go to changing the world. 2014 Creative Direction, Entrepreneurship, Packaging -
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We'll Stay Awake
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Photographer: David LaChepelle 2011 Television, Print, Photography -
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FIRST WAS HERE Claiming Your Place
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THE ANDY AWARDS 2009 Web Design, Call for Entries
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eric larkin 2011 Creative Direction
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