THE EGOS

THE EGO SHOW - The communication award you really have to work for. Microsoft wanted to build some buzz around the media and advertising world about its new search engine, BING. So we chose to speak a language that most agencies could understand - Ping-Pong. We held a tournament in NYC, created a smack talk web-site, an iphone app, showed up at Cannes and a host of other activities.

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