Nuun Hydration Tabs - Rebrand

Nuun had a small following of hardcore athletes, but it was time to expand. How do they grow without getting sucked into the sports cliché’s of hyper-aggressiveness, or overly complicated science? This identity focuses on the positive, energizing side of sport and the simple great flavors of this hydrating beverage, with just little hints to the powerful science inside.

Identity  (iconography, trademark, collateral)
Digital  (e-commerce, social media integration, athlete and event profiles, community hub)

A few compleatly different projects:

2009
FIRST WAS HERE. NIKE 6.0 + WEB
2009
PROFITS OF GOOD
2013
Awaken Heaven
2011
NIGHTLIFE EXCHANGE PROJECT
2014
Rankin vs. Hitman the Vandal
2013
Hitman The Vandal - Photography Vandalisims
2011
RHYMES OF A ROLLING STONE
2009
EMPIRE NIGHTS
2010
Hotmail: The Four Leafs Project
2009
Dockers
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