Nuun Hydration Tabs - Rebrand

Nuun had a small following of hardcore athletes, but it was time to expand. How do they grow without getting sucked into the sports cliché’s of hyper-aggressiveness, or overly complicated science? This identity focuses on the positive, energizing side of sport and the simple great flavors of this hydrating beverage, with just little hints to the powerful science inside.

Identity  (iconography, trademark, collateral)
Digital  (e-commerce, social media integration, athlete and event profiles, community hub)

A few compleatly different projects:

2011
FLUFFED & WHIPPED VODKA
2010
Illustrating Bill Gates
2013
In the Depths of My Solitude, Why Don't you Call?
2010
Hotmail: The Four Leafs Project
2016
THE WATCH
2014
Sierra Mist - WIP
2011
NIGHTLIFE EXCHANGE PROJECT
2009
the BEAUTY-FRO POP!
2013
Awaken Heaven
2013
Two Faces
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