Nuun had a small following of hardcore athletes, but it was time to expand. How do they grow without getting sucked into the sports cliché’s of hyper-aggressiveness, or overly complicated science? This identity focuses on the positive, energizing side of sport and the simple great flavors of this hydrating beverage, with just little hints to the powerful science inside.
Identity (iconography, trademark, collateral)
Digital (e-commerce, social media integration, athlete and event profiles, community hub)